01
Strategy call & fit assessment (Day 0 — Free)
A 30-minute call where we listen far more than we talk. We want to understand your business, your growth goals, your current setup, and your most pressing challenge. At the end of this call, we'll give you our honest assessment of where your biggest opportunity is — and whether we're the right partner to help you capture it. This call is free and comes with zero sales pressure.
02
Deep audit & 90-day growth plan (Days 1–5)
We audit your existing ad accounts, content library, competitor landscape, and audience data. We map your entire customer acquisition journey — from first touchpoint to conversion — and identify every point of friction and every growth opportunity. The output is a concrete, specific 90-day growth plan tied to measurable targets. Not a generic strategy deck. A real action plan.
03
Build & launch (Days 5–14)
Campaign structures get built or rebuilt. Content gets scripted, produced, and loaded. The organic content calendar gets planned and approved. Ad copy gets written and prepared for A/B testing from launch day. We go live as fast as possible — because real data beats planning every time, and every day you're not testing is a day of lost learning.
04
Optimise relentlessly (Days 14–60)
Daily performance monitoring. Budget reallocated to what's working in real time — we don't wait for the weekly report. Creative variations tested, audience parameters refined, landing pages audited for post-click friction. You get a weekly snapshot every Friday and a 30-minute live performance review at the end of Month 1. By Day 30, we know what's working and why. By Day 60, we're scaling it.
05
Scale & compound (Month 2 onwards)
Once performance is consistently at or above target KPIs for two consecutive weeks, we begin scaling — increasing budget methodically to avoid disrupting the algorithm's learning signal. Simultaneously, content learnings from the first 60 days feed the next creative cycle. Organic content that builds trust makes paid audiences warmer over time. This is where the compounding begins — and it doesn't stop.